Our May update brings Email Bounce Management to our Invision Community cloud platform. In this blog entry, I'll go over what it is, why it's important, and how you can use it when needed.
What is it?
For those who may not know, an email bounce occurs when an email message is sent and the recipient either doesn't exist (hard bounce) or they have blocked the sender (you!) in a spam complaint (soft bounce).
When an email message bounces we block that address at the cloud level so it cannot receive new messages from any community. This is considered good practice for email service providers, and ensures that we maintain a low bounce rate when sending emails on behalf of all the communities on our platform.
Please note this pertains to the Invision Community Cloud platform email service. If you use SMTP or SendGrid, email bounces are managed externally and may enforce different policies.
What Bounce Management Tools are we providing?
We're giving you the ability to see which members have blocked email addresses, and to unblock emails known to be safe.
Seeing which emails are blocked
In the AdminCP Members table (AdminCP > Members > Members), on cloud you will see a new filter: "Email Undeliverable". These are any member accounts that have emails blocked due to soft or hard bounces.
Additionally, on the front end, if a Member's email is blocked, they will see a warning indicator in the Nav/User Bar prompting them to change their email in their account settings.
Lifting Email Blocks
As stated earlier, when an email is blocked, it is blocked on the cloud platform level. If the block is not locked (which can happen if it's unblocked too many times), you will see a warning the Member's AdminCP Profile page.
Clicking into it you will see an option to unblock.
One final note on the Email Block Policy
If a situation occurs when an email is unblocked and gets blocked again a certain number of times, the block becomes permanent. In these cases, you will be able to see that the email is blocked but there won't be an option to unblock, and the member will have to change their email to resume receiving your Community's messages through us. This ensures that the Invision Community cloud platform retains a good email sending reputation.
Thanks for reading and as always stay tuned to for the latest and greatest upcoming features and insights!
The features discussed in this announcement are not available for Invision Community Classic. Click here to learn more about switching to our platform to get this and other benefits.
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